What does 花見 Hanami mean?

Hanami (花見) is cherry blossom viewing, and it is a picnic with drink and colleagues rather than the solemn contemplation English writing suggests.

Written
花見 (hanami)
Literally
花 (hana, flower) with 見 (mi, viewing). Flower viewing, in practice almost always cherry blossom, and in practice almost always a party.
As slang
Ordinary vocabulary for an ordinary seasonal activity. Nobody says it reverently.
In anime
The picnic under the trees, the tarpaulin, the junior sent ahead at dawn to hold a spot. Usually a comedy scene rather than a contemplative one.

Hanami is going to look at flowers, which in practice means sitting under cherry trees with food, drink and other people. English writing about it tends to describe a meditation. It is mostly a party.

The word

花 (hana) is flower. 見 (mi) is the noun form of the verb to see. Flower-viewing, with no adjective of reverence anywhere in it, and the same construction generates ordinary words for viewing snow or the moon.

What actually happens

Blue plastic sheets on the ground. Convenience store food, or something more organised if a company is involved. Beer. A colleague dispatched early in the morning to occupy a good position and sit there for hours until everyone else arrives. Noise, and by evening a considerable amount of it.

This is not a cynical description. It is the normal shape of the event, it has been for a long time, and Japanese comedy about the junior employee holding the spot is a genre in itself.

The aesthetic tradition is real too

Both things are true at once, which is the part that gets lost. There is a long poetic tradition treating the blossom as a figure for transience, and that tradition genuinely informs how the season is regarded: the flowers are admired partly because they will be gone in a week.

What does not follow is that everyone under the tree is contemplating mortality. English has hymns about death and also has carol services with mulled wine, and nobody concludes that the second is a solemn confrontation with the infinite.

Why the English version drifted solemn

Because the poetry travelled and the picnic did not. Translated verse, essays on aesthetics and photographs of empty branches at dawn are what reached English-speaking readers, and none of that carries the tarpaulin.

Same mechanism as ara ara and nani: the sample that crossed was the dramatic one, and the register came with it.

The useful version

A seasonal excuse to be outside with people, resting on a genuine aesthetic tradition that most participants are not thinking about, in the way most people at a bonfire are not thinking about the seventeenth century. Both halves belong in any honest description.

Quick answers

What does hanami mean?

花 (hana, flower) with 見 (mi, viewing). Flower viewing, in practice almost always cherry blossom, and in practice almost always a party.

Is hanami an insult?

Ordinary vocabulary for an ordinary seasonal activity. Nobody says it reverently.

What does hanami mean in anime?

The picnic under the trees, the tarpaulin, the junior sent ahead at dawn to hold a spot. Usually a comedy scene rather than a contemplative one.