Spoiler — from the ending. Tap to reveal.
“I'll remember her. I'll never forget her. Never! I promise!”
6 quotes from Puella Magi Madoka Magica, each with commentary on what it means and why it stuck.
The girl the title is about, who spends eleven of the show's twelve episodes not making a wish. Kind, unremarkable by her own account, and the only person in Mitakihara who treats a magical girl's corpse as a person; the series is the argument that those three facts are one fact.
“I'll remember her. I'll never forget her. Never! I promise!”
“I feel bad I can't help. Everyone else has always done the fighting for me...Anyway, I sort of feel like a coward.”
Inside Oktavia's labyrinth, with Kyoko carrying the weapons, Madoka describes herself the way she did in episode one: no talents, no grades, nothing to offer. What has changed since then is the evidence. She has now watched Mami die, thrown Sayaka's Soul Gem off a bridge, and been the only person in the room who thought a magical girl's body was still a person. None of that counts, in her own accounting, because none of it was fighting. Kyoko's reply is the important part. A girl who has been fighting since she was a child, and who lost her whole family to the wish that let her do it, tells the coward that fighting is not a job anyone should want. Madoka's self-diagnosis is wrong, and the one person qualified to say so does.
“It's better this way. I want you to do something that I couldn't do. You can go back in time, right Homura? You can go back and change everything, so that we don't end up like this.”
Everything in the finale is licensed by this request, which is why the episode that contains it is told from Homura's side and not Madoka's. Two timelines earlier, Madoka was the veteran and Homura the girl in glasses who could not run. Here Madoka has just used her last Grief Seed to keep Homura's gem clean, which is what the "sorry, I lied" a moment before is about: she had one left and spent it on someone else. The request turns Homura's power from an escape into an assignment, and it is the assignment, repeated across loops, that piles up the karmic weight Kyubey later explains in the container yard. Madoka's wish in episode twelve is only large enough to work because this sentence was said first. She commissions her own godhood without knowing it.
“I finally figured out what I want to wish for. I know what I want now more than anything else. And I'm ready to trade my life for it with no regrets.”
Homura's objection deserves its full weight: every loop she has survived was run to prevent exactly this sentence, and the girl saying it cannot remember any of them. From where Homura stands, Madoka is a first-timer announcing certainty about a decision she has made and regretted dozens of times before. The reply the episode gives is not that Madoka knows better. It is that this Madoka is a different person from the earlier ones, because the loops themselves made her different; Kyubey has already said that the timelines converge on her. The confidence Homura hears as naivety is the product of Homura's own work. Grant that the objection is right about every previous Madoka and it still fails on this one, which is the cruelest way for an argument to lose.
“I wish I had the power to erase witches before they are born! Every single witch; from the past, present, and future! Everywhere!”
Summarized everywhere as a wish to save everyone, and the wording says something narrower and stranger. She does not wish for witches to be defeated or for magical girls to be spared; she wishes for the power to do the erasing herself, one soul at a time, forever. It is a job application. The series has spent eleven episodes making the case that wishes are traps because they are worded by frightened people, and its answer is a wish worded by someone who has read the small print: a request for labor rather than for an outcome. Kyubey's horror in the next line is the tell. An outcome could be granted and then harvested; a role has to be occupied. The wish is not generous so much as unfinishable, which is the only kind of wish the Incubators cannot cash.
“I know, and I'm ready. If someone ever tells me it's a mistake to have hope, well then I'll just tell them they're wrong and I'll keep telling them until they believe; no matter how many times it takes.”
Mami has just asked whether she understands how frightening the wish is, and the answer borrows Homura's own refrain about how many times it will take and repoints it. Homura said it about repeating a month. Madoka says it about an argument she intends to have with the universe for the rest of time, and the show holds her to that. After the rewrite she is not a person who won the argument; she is a rule that has to be re-applied every time a magical girl's gem runs out, one girl after another, forever. Rebellion then shows what it costs to be a rule: a rule can be observed, and anything observed can be caught. Her insistence that hope is not a mistake is the position the films spend their running time putting under pressure, with Homura as the prosecution.
Every line above is a fragment. The manga is where the fragments come from, and the print edition is the one this site checks its quotes against.
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Homura has just told her that Mami's body will stay inside the labyrinth where she died, that nobody will file a report, and that a missing-person status is the retirement plan for every girl who signs. Madoka's answer is a promise nobody asked for, made to a person who is already gone. Eight episodes later the series takes it literally. The wish she finally makes does not save Mami; it erases every witch from history, which means it also erases the scene she is standing in, and the price is that nobody will remember Madoka either. The girl who swore to be a memory becomes the thing that cannot be remembered. Homura, listening to this promise on a school walkway, is the one who ends up holding it on her behalf. The show's structure is a promise kept by the wrong person.